Precise Acculturation free essay sample

Title: Marketer Acculturation: The Changer and the Changed Author(s): Lisa Penalosa, Assistant Professor of Marketing, College of Business, University of Colorado and Mary C. Gilly, Professor of Marketing, Graduate School of Management, University of California, Irvine Citation: Lisa Penaloza and Mary C. Gilly, â€Å"Marketer Acculturation: The Changer and the Changed† Journal of Marketing, Vol. 63 (July 1999), pg 84-104 Keyword:Acculturation, Multidisciplinary Theoretical Foundation, Critical Ethnographic Research Methodology, The Marketer Acculturation Process Article type: Research paper Abstract: Purpose: This article’s purpose is to explore and identify how marketers can deal and respond to acculturation in order to accommodate their customers’ resistance to new and old culture interaction and adaptation. This acculturation occurs on the levels of the firm, the marketer, marketplace and social relations Design/methodology/approach – This article utilizes Critical Ethnographic research focused mainly on the individual marketer’s process of learning to adapt to consumers of other culture in consideration of the firm’s important avenues of cultural adaptation and the success of the marketers with regards of competition and cooperation with competitors and other marketers. We will write a custom essay sample on Precise Acculturation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Findings – This study shows that social relations is the arena where marketer acculturation takes place. Marketers should strengthen relationships with the customers by getting involved with them and aligning their community’s interests. This is one way of bringing together people of same culture resulting to a formation of a niche market. Practical implications – The article helps firms plan their marketing strategy in terms of relating to the mechanics of cultural learning. It would be a challenge of acculturation to balance the approach in order to not demean and prejudice the market’s existing culture. Such process should be done with caution. A good example is using both languages eg. English and Filipino in advertising targeting Fil-Ams in California. Also another implications should focus on the market’s cultural needs and also synergizing with other marketers that instead of competing they are complementing. Originality/value – There have been studies regarding Acculturation for this strategy/approach is very timely in our society’s present situation especially in the countries of Canada, Australia, U. S. A, Dubai, Singapore and even the Philippines. Wider and deeper understanding of marketers regarding this approach can give more value to its alliances and customers leading all parties to a stronger long term partnerships. Title: Managerial Identification of Competitors Author(s): Bruce H. Clark is Assistant Professor of Marketing, College of Business Administration, Northeastern University. David B. Montgomery is the S. S. Kresge Professor of Marketing Strategy, Graduate School of Business, Stanford University. Citation: Bruce H. Clark and David B. Montgomery,†Managerial Identification of Competitors† 1998 [98-127] Keyword: Competition,Supplier Factors, Demand Factors, Competitive Behaviors, Competitor Identification, Managerial Identification of Competitors Article type: Research paper Abstract: Purpose and Approach: This article’s purpose is to gain knowledge on how marketing managers in practice identify competition and its competitors. Using a cognitive framework and two studies that analyze the procedures or processes that a marketing manager does in terms of competitor identification gave this topic a clearer picture on how it can be done. This research was fully supported by data and feedback coming from two groups of respondents, the first group of respondents for the qualitative study came from the marketing industry, MBA students and Managers and respondents for the quantitative study came from the MarkStrat2 simulation game. Findings – The studies’ resulted to a conclusion that respondents for the qualitative study (study 1) relied more on the supply based approached (what firms are and what they do) they also find the industry having few competitors. The respondents considered the threatening behaviors, size, success and studies of their competitors significant but not dominant in the competitor identifying process. On the other hand those respondents from Study 2 considered the target firm success is more dominant than the other attributes and behaviors. Practical implicationsValue – The study suggests that competitors are more likely identified by marketing managers in terms of supply based attributes/supplier factors; more experienced respondents considered or used fewer attributes in describing the competitors which give this topic a question whether these respondents have a narrow concept of competition. Also, when demand based attributes were discussed by the managers it was at a very broad level; customer perception, psychographic and geographic scope of markets, elasticity giving an impression that in identifying competitors the customer needs and behaviors are not the dominant factors considered. This results can lead to managerial error in deciding and interpreting competitive signals for it could lead to biased purchase or use of market research if we will base this on economic reality.

The 5 Secrets To Unleashing The Power Of Webinars To Drive Sales

The 5 Secrets To Unleashing The Power Of Webinars To Drive Sales How many Webinars have you attended? Presented? How would you rate them? Unfortunately, most Webinars fail because they’re poorly executed and take a lot of time and energy to produce. How can you create a worthwhile Webinar? Today, we’re talking to Todd Earwood, CEO of MoneyPath and creator of Webinar Works. He identifies the biggest difference between mediocre Webinars and those that drive sales results. Also, he describes five Webinar elements needed to increase a company’s ROI. When framed correctly, a Webinar adds value for a business. Software companies’ marketing tends to focus on inbound content-related emails and Webinars; Webinars bring marketing and sales together Webinar Works helps companies create unique and different Webinars; teaches them how to save time creating content and make it effective What are you doing wrong when it comes to Webinars? Hook is a dud and you can’t hold that stage no matter how good the content Webinars should include a host and thought leader; it’s a performance, not a PowerPoint, to keep people engaged and take action Webinar Elements: Worrying about the wrong metrics Targeting a niche to build a hook focused on pain Offering polls to engage the audience and qualify leads Segmenting follow up Creating a â€Å"can of soup† to repurpose contentLinks: MoneyPath Webinar Works HubSpot GoToWebinar Wistia Rev Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Todd Earwood: â€Å"Why are the big SaaS companies doing this (Webinars)? It brings together marketing and sales.† â€Å"It’s a performance. It’s not death by PowerPoint.† â€Å"I think the #1 thing that everyone’s getting wrong on Webinarswe’re worried about the wrong metrics.† But as real marketers, targeting real businesses and real customers, I think we can influence our thought leadership content with a little bit of sales strategic decisions that actually get both parties to win.

Quiz Essay Example | Topics and Well Written Essays - 500 words

Quiz - Essay Example Which of the following actions can you ethically take? 13. Ojay Corp., A-C, Inc., and Kato Co. are competitors in the production and sale of knives. A year ago, the three firms agreed to share pricing information with each other on a periodic basis. As a result of this agreed sharing of information, the three companies regularly charge the same prices, including a minimum price that none of the three goes below and a maximum price that none of the three goes above. A fourth producer of knives is Bronco Co., the plaintiff in a Sherman Act section 1 lawsuit against Ojay, A-C, and Kato. Bronco claims in the lawsuit that the foregoing facts constituted price fixing and that Bronco suffered direct antitrust injury as a result. Assuming that Bronco is a proper plaintiff, which of the following is an accurate analysis under current antitrust law? B) If the court believes that the evidence demonstrates an agreement to fix prices, it will hold the defendants liable under section 1 without giving them the opportunity to make arguments concerning any allegedly sound business justifications for their agreement. D) If the court believes that the evidence demonstrates an agreement to fix prices, the defendants should succeed with an argument that they are not liable for any fixing of maximum prices, because any such price-fixing would have benefited consumers. 14. Mel is a securities broker who holds shares in Beanbag Inc. Mel does not disclose this to his customer Kim, whom he advises to buy Beanbag shares. Mel hopes that by not disclosing his conflict of interest, he will influence Kim to buy the shares. Kim, believing the information on Beanbag shares is given from Mels disinterested point of view, declares that buying Beanbag shares "sounds like an excellent idea" and purchases the shares. Which of the following statements is most

Assignment Example | Topics and Well Written Essays - 250 words

Assignment Example Most sweatshop employees are working in incredibly harsh conditions and suffer a great deal. Surprisingly, this is even a problem for staff in North America, because all of the jobs go to employees in sweatshops since they get paid barely anything to work. The manufacturers of these products are perfectly satisfied with providing incredibly low wages because it is not against the law to make deals like this. The employees are suffering while the manufacturers are extremely wealthy. The press is constantly describing the troubles that the sweatshops cause for their employees. As mentioned, the conditions are incredibly harsh and no Canadian or American worker would survive in those conditions. Some Mexicans even try crossing deserts in order to escape the rule of the sweatshop employer. Some of the measures that can be done to prevent people working in sweatshops is to create North American ideas to consumers about avoiding buying products from those labels. If Nike does not sell anyt hing, it can no longer function and would have to close down.

The impacts of both secondary education and bank credit rates on per Coursework

The impacts of both secondary education and bank credit rates on per capital gross domestic product - Coursework Example The study tells that gross domestic product measures a country’s total productivity level. It is defined as the total cost of economic outputs and consists of government expenditure, investments, net export, and consumption. Per capita gross domestic product, a derivative of real gross domestic product is on the other hand a product of population. Consumption in an economy is a factor of people’s disposable income. Similarly, available resources determine the level of a country’s export and hence its net export. Investments, which can be attained through public or private sectors also depends of capital through savings and loans while government expenditures includes spending from central and local governments. Commercial banks and other financial institutions therefore play an important role in economic development through availing investment capital in the form of loans. Provision of financial support also boosts the level of disposable income at a time and as a result boosts consumption. Banks lending capacity however depends on their credit rates that dictate availability of loans as well as loan interest rates. Financial crisis into low credit rates would therefore translate to lower circulation of money and a consequently strained economy through low consumption, investment and export levels. Education has also been identified as an integral factor of economic growth. Researchers and scholars argue that the level of income in jobs is significantly determined by a person’s academic qualifications.... Similarly, educated individuals are relatively more informed and tend to budget their incomes into savings and investments. These observations qualify secondary education, which is a step into colleges and universities, as an important factor to improving per capital gross domestic product (Bloom et al, 2005, p. 16). Research into determining existence and significance of relationships between variables such as per capita gross domestic product and its factors can be undertaken through regression analysis. Linear regression also determines degree of impacts of each explanatory variable in a model and is based on assumptions of linearity, homoscedasticity, and normality of variables (Newbold, Carlson & Thorne, 2010, p. 428; Ryan, 2011, p. 407, 408). This paper seeks to investigate the relationship between per capita gross domestic product and two dependent variables, rate of enrolment in secondary schools and credit rates of financial institutions. The paper will answer two research q uestions, ‘Is there a significant relationship between per capital gross domestic product and two dependent variables, secondary education enrolment and bank rates?’ and ‘Which of the two variables has higher effects on per capita gross domestic product?’ The paper will test the following sets of hypothesis, H 0: ?i=0; There is no significant relationship H 1: not all are zero; there is a significant relationship Using analytical approach, the effects of the two independent variables on per capita gross domestic product will be analysed. The paper will also test on the validity of statistical assumptions of regression analysis. Methods Participants in the project were selected nations whose economic data were

Effects of Waterborne Diseases

Effects of Waterborne Diseases Bacteria are a huge group of single cellular microorganisms known as prokaryotes. Prokaryotes are collection of organisms whose cell has no nucleus and are mainly unicellular. Bacteria are just a few micrometers long in size and on the basis of shape are classified in three basic groups: cocci, bacilli, and spirochetes. The cocci are rounded, bacilli are rod like in shape, and spirochete are spiral shaped. Some bacteria are pleomorphic, which means that they are variable in shape and can change their shape (Levinson 2008).Not all the bacteria are harmful some bacteria are harmless or even beneficial. They can help in promoting good health, some digestion and some serve medicinal purposes. Lactobacillis is a family of bacteria found in the human digestive tract. Acidophilus is a member of lactobacillis and it is the best known bacteria of this family aiding in the breakdown of lactose to lactic acid and also the breakdown of other sugars. The production of lactic acid in the body prov ides acidic environment in the body which can inhibit the growth of harmful bacteria. Acidophilus is also used in certain drugs. Bifidobacteria is also a beneficial group of bacteria and is present in the human digestive tract and helps in digestion as well as ; it has also shown some anti-tumor qualities. Some bacteria are beneficial in other ways like they are used in agriculture for plant growth and some are used for cleansing of water. (Jeremy Simon 2004). Waterborne Pathogens Many of the emerging pathogens nowadays are waterborne i.e. they take birth in water. Cholera has been a known disease in the world and two emerging waterborne pathogens are Vibrio cholerae O139 and Escherichia Coli (E.coli O157:H7). E.coli has not only become a problem for the underdeveloped nations but has also become a problem for the developed ones. This bacterium would be discussed subsequently. Vibrio Cholerae O139 is a pathogen which first infected many of the people living in Asia. It started in Bengal and then spread to India in 1992 (Ramamurthy et al. 1993, quoted by Sharma et al.2003) from where it entered the vicinities of Thailand. It is through different methods that these emerging pathogens are spreading all over the world giving a difficult time to the authorities who have not handled such cases previously (Sharma et al 2003; Smolinski et al 2003). Escherichia Coli 0157 Enterohemorrhagic Escerichia coli (EHEC) O157:H7 is the full name of the bacterium E. coli O157 which is a food and waterborne pathogenic strain of bacterium E. coli. The bacteria E. coli O157 was first known as a result of gastrointestinal illness in the early 1980s. E. coli O157 is different from other pathogenic E. coli in different ways like , E. coli O157 is sorbitol negative whereas 93 % of the E. coli ferment sorbitol, E. coli O157 does not produce heat stable toxin but some type of E. coli do produce it, E. coli O157 cannot hydrolyze 4-methylumbelliferyl -ÃŽÂ ²-D-glucuronide while other strains can. The E. coli O157 strain is most closely related to K12 strain, as they share a common backbone. These two strains are just about identical in gene sequence and also in length, but O157 at one specific point the base pairs of genes are reversed. There are hundreds of sections of DNA in each genome, 1.34 megabases code for 1,387 genes in the O strain called O islands and 0.53 meg abases code for 528 genes in the K strain known as K islands. The O157 strain only has 40% of the acquired genes, meaning 561 of 1387 genes can be assigned a function. There are 3574 protein- coding regions in the backbone and the average nucleotide identity is 98.5% between O157 and K12 (Perna 2001; Ramana 2004). Diseases Caused by E.Coli Some people who suffer from bloody diarrhea caused by E. coli O157 can also suffer from a syndrome known as hemolytic-uremic syndrome. This syndrome occurs because of the entrance of the exotoxin known as verotoxin into the bloodstream. In this syndrome the patient suffers from hemolytic anemia, thrombocytopenia and renal failure. Anemia is a condition in which the patientà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s blood is deficient in red blood cells or hemoglobin so hemolytic anemia is that anemia which occurs due to the breakdown of red blood cells. The endothelium of the small blood vessels contains receptors for vertoxin. When the vertoxin enters the bloodstream it binds to the receptors present on the surface of the endothelium. The vertoxin will then destroy the endothelium to which it is attached and will cause hemolysis which means breakdown of red blood cells and release of hemoglobin from red blood cells. When red blood cells pass through these damaged blood vessels the red blood cells get distorted and at last lysis occurs. Thrombocytopenia refers to platelets deficiency in blood. In hemolytic uremic syndrome the patient suffers from thrombocytopenia because the platelets adhere to the already destroyed epithelium by vertoxin. Eventually the amount of functional platelets diminishes causing thrombocytopenia. The surface of the epithelium of kidney also has the receptors for vertoxin and by binding with the receptors, vertoxin destroys the kidney epithelium. The destruction of kidney epithelium leads to acute renal failure (Levinson 2008; Ramana 2004 Stephen et al 2004). Treatment and Prevention Vaccination for infections caused by E. coli does not exist but measures can be taken to prevent the occurrence of disease states associated with this bacterium. The water lines that are serving the purpose of supplying water that is used for consumption should be tested for the presence of bacteria. The presumptive coliform test is performed for checking the infiltration of water by feces and the coli levels according to this test should have a higher value tan 3 in a sample of 100 ml. The milk should also be examined and tests to check the presence of bacteria should be seen. In the hospital setting it should be made sure that those patients who are catheterized are given antibiotics prior to the process so that their chances of acquiring urinary tract infections are lowered. If patients who are on intravenous drugs or medications get infections again and again, these should also be removed. The cranberry juice contains tannins which have the ability to inhibit the binding of pili of that strain of E. coli which causes urinary tract infections to the urinary bladder epithelium. So the cranberry juice is used for the prevention of urinary tract infections. A person who gets travelerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s diarrhea should take medications like doxycycline in advance so that he cannot get infected. It should also be ensured that one is on a healthy diet which includes food that is properly cooked and water that is clean and these precautions should particularly be taken when travelling to areas where bacterial infections are common. (Ramana, 2004; Levinson 2008; Sheff 1999). Diagnosis of E.Coli In laboratory E. coli can be easily cultured on the nutrient agar as well as the Mac Conkey agar and the Eosin methylene Blue agar. They provide with grey, bright pink and metallic sheen colonies on the agars respectively. The most feasible temperature for E. coli is 37 degrees. Some of the E.coli strain forms lactose and if this lactose containing bacteria ferments then it would give a pink color with the Mac Conkey agar. While the ones which do not form lactose give a colorless result. It is seen that the bacteria gives different colors in different mediums. With EMB agar, the bacteria E.Coli gives a green sheen color. In laboratory diagnosis it is very important that the tests are able to differentiate between different bacteria. The characteristic feature which differentiates the E.coli bacteria from other lactose fermenting gram rods is its ability to produce the indole ring from the amino acid Tryptophan. Other than that it also has the characteristics of decarboxylation as it has the ability to decarboxylate the amino acid Lysine. E.Coli only uses acetate to produce carbon whereas other bacteria also have other sources to produce carbon. E.Coli O157:H7 does not have the ability to form the alcohol known as sorbitol whereas other bacteria do have the ability to form it. All these together can help to differentiate between other bacteria and E.Coli in laboratory diagnosis. If a human being is suspected to have this bacteria then majority of the tests are carried out on the stools. These stools show a positive sign of the bacteria if it is present in the human subject (Levinson 2008). Cases of E.Coli In 2006, biggest food-borne diseases were spread in Canada by the fresh spinach contaminated with E. coli. More than 200 people got sick and three deaths occurred and 31 cases of hemolytic uremic syndrome were reported. The causes of the diseases were contamination of the spinach and the environmental risk factors for the contamination were the presence of pigs in the nearby areas, and surface waterways exposed to feces from cattle. And the precise way by which the spinach got contaminated still remain unknown because the spinach was contaminated before the investigation started (E. coli cases down in 2009, CDC says; Todd 2007). Vibrio Cholerae Vibrio cholerae is the major pathogen belonging to the group of vibrio which causes cholera. Vibrio cholerae are gram negative rods which are shaped like a comma. This bacteria can be divided into two groups in accordance to the antigen present in the cell wall. It is divided into O1 and non O1 respectively. The O1 bacterium always causes an epidemic disease where as the non O1 would may or may not cause a sporadic disease. Vibrio Cholerae is transmitted like E.Coli through contamination of the food or water with fecal material. In human beings this bacteria is either active or in a non active state which may make the individual asymptomatic. Sea animals such as oysters and shrimps carry the bacteria and if they are not cooked enough before eating they may transmit the bacteria to the host (Levinson 2008; Ramana 2004) Disease caused by Vibrio Cholerae The bacteria acts on the small intestinal walls where it colonizes itself and secretes enterotoxins. Colonization is a difficult process and to adhere to the intestinal walls the bacteria have to secrete mucinase. This mucinase dissolves the glycoproteins on the intestinal walls because of which the bacteria adheres to the walls of the intestine. Moreover an acidic medium may destroy the bacteria hence people who have taken antacids are more susceptible to the bacteria. Once the bacteria adheres to the walls it secretes an enterotoxin known as choleragen which produces the symptoms of cholera. Choleragen has two subunits known as the A and B subunit. With the help of the A subunit the bacteria is able to catalyze a reaction on the G8 protein. This G8 protein which becomes overly active then produces increased amounts of adenylate cyclise. This adenylate cyclise then activates protein kinases which opens ion channels. This is the major cause of loss of water from the cells as the ions along with them take the water to the lumen of the gut. This would then cause excessive diarrhoea as occurs in cholera. The gene which codes for cholera toxin is the CTX gene (Levinson 2008; Ramana 2004). Diagnosis Watery diarrhoea is a symptom of cholera caused by vibrio cholerae. It can be diagnosed on the basis of laboratory diagnosis. Stool is cultured which shows the presence of bacteria through colourless colonies of the agar MacConkey. Lactose is slowly fermented in the bacteria because of which MacConkey agar works on it. TSI agar can also be used on it because the bacterium ferments sucrose. TSI agar shows an acid butt without gas when the bacteria is cultured with it (Ramana 2004; Sharma et al 2003). Treatment The treatment in the case of cholera is adequate infusion of water and electrolytes in the body of the patient. This would balance his extracellular fluid and hence the person would not be affected majorly by the bacterium. Antibiotics can also be used in the case of these sporadic diseases. But they would not prove to be much effective when it comes to the destroying the bacteria. It may in some other way enhance the excretion of the bacteria from the body (Sharma et al 2003; Ramana 2004). Conclusion The waterborne bacteria such as Vibrio cholera and E.Coli can prove to be deadly if not treated within the specified time. The diseases caused by these bacteria have decreased in the developed countries in comparison to the underdeveloped countries. If certain measures are taken in the underdeveloped countries then the effects of the waterborne pathogens can be decreased even more.

charhf The Complex Character of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn – Complex Character Huckleberry Finn is a complex character. As this book progresses, so does Huck. Huck is about thirteen years old, from the low end of the white middle class. His father is a ruffian who disappears for months on end. This book starts off with Huck being `reformed' by the widow Douglas and therefore remains a marginalized member of society. He has not been brought up with the same social values as an average middle-class boy might be, but this helps to create Huck's unique personality. The way he has been brought up affects his traits, values, and relationships throughout the book. Although Huck's character progresses in this story his traits that he portrays at the end are very similar to those at the beginning. His ingenuity, morality, and intelligence are consistent throughout the story. Huck's ingenuity is shown throughout his clever actions. His decision to make his escape on the canoe look like a murder to hide his tracks is just one example, "And they'll follow that meal track to the lake and go browsing down the creek that leads out of it to find the robbers that killed me and took the things. They won't ever hunt the river for anything but my dead carcass. They'll soon get tired of that, and won't bother no more about me." This idea continues as he decides to dress up as a girl to gain information. Although this idea doesn't fully succeed because he is found out, it is an excellent plan, which also reviles his ingenuity. Another time we see this unique cleverness is when he pretends to be `George Jackson' to live with the Wilkes family. Also throughout this story, Huck develops his own morality, however it has a different turn from the accepted norm for that society at that time. An example of his morality coming through is how he didn't tell on Jim when he ran away. Although the society would see this as wrong, Huck took Jim's point of view and concluded to help him. Huck also showed his morality when he tried to return the stolen money to the girls and escape from the Duke and King after the burial.